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Best Investing Accounts

The account you pick matters less than actually starting — but a good one gives you low costs, real tools, and a reason to stay consistent. Here's every investing platform we cover.

  1. Robinhood

    Robinhood Investing

    Limited time

    3% IRA match + automated investing tools

    • High-yield cash — 3.35% APY on uninvested brokerage cash with Gold
    • 3% IRA match on every contribution — up to $225/year at the 2026 limit
    • Commission-free trading on stocks, ETFs, and options with fractional shares from $1
    See Robinhood Investing
  2. Betterment

    Betterment Investing

    Robo-advisor

    Earn up to a $2,000 bonus (terms apply)

    • Invest smarter with tax-savings tech
    • Save for retirement with a tax-advantaged IRA
    • Automated management diversifies and invests for you
    See Betterment Investing
  3. SoFi

    SoFi Invest

    Zero commissions

    Active and automated investing all in one app

    • Buy stocks and ETFs with zero commission fees
    • Use SoFi's automated robo-advisor with zero management fees
    • Access to alternative investments and IPOs
    See SoFi Invest
  4. Public

    Public

    Multi-asset

    A multi-asset investing platform with built-in community insights

    • Invest in stocks, ETFs, options, bonds, and crypto in one place
    • Earn a high yield on cash with the Public High-Yield Cash Account
    • Premium data, fundamental analysis tools, and AI integrations
    See Public

Our take

Hands-on investors get the most from a self-directed brokerage; if you'd rather automate everything, a robo-advisor is the classic set-and-forget pick. Match it to how involved you actually want to be.

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